In a broad sense, culture is the sum of the material wealth and spiritual wealth created in the historical practice of human society; in a narrow sense, culture is the ideology of society and the corresponding organizations and institutions.
The corporate culture is gradually formed in the practice of production and operation of the company. It is a mission, vision, purpose, spirit, values, and business philosophy with the characteristics of the organization that are recognized and followed by all employees. The sum of practice, management system, employee behavior and the external image of the company. It is different from the cultural nature of culture, education, scientific research, and military organizations.
Corporate culture is the soul of an enterprise and an inexhaustible motive force to promote its development. It contains very rich content, the core of which is the spirit and values of the enterprise. The values here do not refer to various cultural phenomena in corporate management, but the values held by the company or its employees in the production and management of goods.
Different expressions of corporate culture concepts
The concept of corporate culture is understood and expressed by many different:
1. American scholars John Kurt and James Heskett believe that corporate culture refers to those corporate values and business practices that are shared by all departments in an enterprise, at least by the senior management of the enterprise. … Refers to the common cultural phenomenon owned by the functional departments of a branch in an enterprise or departments located in different geographical environments.
2. Tres Deere and Alan Kennedy believe that corporate culture is values, heroes, rituals, cultural networks, and corporate environments.
3. William Danet believes that corporate culture is "aggressive, defensive, and flexible-that is, values that define activities, opinions, and behavioral patterns.
4. Corporate culture is a new modern business management theory. To truly enter the market and take a road of rapid development, better efficiency, continuous improvement of overall quality, and coordinated economic development, we must popularize and deepen corporate culture. Construction.
5. Corporate culture has two broad and narrow meanings. The broad sense of corporate culture refers to the material and spiritual culture of the company with its own characteristics; the narrow sense of corporate culture is the synthesis of the company's own individual business objectives, values and ethical codes of conduct.
6. Corporate culture is an important organic part of the social and cultural system. It is a comprehensive reflection and expression of national culture and modern consciousness within the enterprise. It is a company with corporate characteristics and group consciousness. This awareness generates norms of behavior.
7. Corporate culture is the general perception and attitude of groups within an enterprise to the outside world. -